Many companies and professionals recognize the value of using social media
to reach out to both existing customers and new prospects. Unfortunately,
unless you have given careful thought to your use of these tools, the effort
can backfire and have exactly the opposite effect of what you desired. Don't
let social media become "social blunder."
There are many IT topics that work inside and outside the MultiValue
Databases. One topic that has been around in various forms is Data Mining.
In this issue we interviewed an expert in social media data mining, and how
it is used, along with their impression of MultiValue technologies. Along
with our outside expert, we queried our MultiValue Marketplace and asked how
they are using the technology.