Welcome Guest | My Membership | Login

Case Study: Dover Saddlery Powers Online Growth and Expansion



Headquartered in Littleton, Massachusetts, Dover Saddlery specializes in equestrian products, outfitting both horse and rider for any level of competition and riding. It was founded in 1975 by competitive equestrians who had been members of the United States Equestrian Team Foundation's 3-day event team. Since then, Dover has expanded its retail presence through a combination of new store roll-outs and acquisitions in multiple states. Today, the retailer operates a catalog and online business to serve riders across the country.


In the early 2000s, Dover began adding new stores and acquiring existing tack shops, ultimately expanding their presence to thirty-one stores in nineteen states. Today, more than half of the business comes from physical stores while the balance is divided between online catalog orders and call-center purchases. All stores run a heavily customized retail solution (TOPS) that forms the foundation of the order fulfillment system. To appeal to a wide range of customers, Dover Saddlery maintains approximately thirty thousand SKUs, primarily apparel and equipment—often with multiple sizes and color choices—in a sixty-five gigabyte database. Much of the higher-end merchandise is physically located in the stores, although Dover also guarantees in-stock items will be delivered to customers within a few days.


Social Media Login

Use your existing social media logins to access your Membership/Subscription information.

Existing Magazine/Newsletter Subscriber (Quick Access)

If you are an existing International Spectrum subscriber, but have not registered with the website, please enter the Reference Code found on the magazine or in the e-mails you receive from us.

Magazine Reference Code location

Spectrum Login

New Subscriber

If you currently do not receive the Magazine or other emails from International Spectrum, select the "Subscribe" button below to create an new membership account.


Find out more about the different between the FREE and a Professional Membership at:
Compare Account Options


# # #          # # #          # # #


Related Articles

  • From the Inside May/June 2017

    Company: International Spectrum

    User Group Members Wanted!

  • Spectrum 2017 Conference Recap

    Company: International Spectrum

    International Spectrum 2017 was a hit with new and existing developers. See what you missed at this year's four days of education, networking, and fun. Also read about important industry talks that went on at the conference this year.

  • Business Tech: UX/UI Part I

    Company: HDWP

    Programming has escaped the computer. It's in our phones, our TVs, even in our kitchen appliances. Now might be a good time to re-think how your programs connect to the people who use them. UX and UI are the current words for a very old idea: making things obvious.

  • IS.UUID.V4: UUID V4 Random Generation

    A Universally Unique Identifier (UUID) is an identifier standard used in many non-MultiValue databases and software to generate a Unique ID outside of using incremental numbers. A UUID is simply a 128-bit unique value that can be expressed as either a larger number or a string.

  • Calls May Be Recorded for Quality Assurance: Using MultiValue to Manage Multimedia

    Company: HDWP, ONgroup Intl

    Too often we think of databases as being just about the data stored in them. Sometimes the database is an index to things outside of it. Multimedia and MultiValue may not seem like a perfect pairing to most people, but when you have to develop a system to sift through thousands and thousands of "calls recorded for quality assurance," a little database architecture can go a long way.

Return to top